Most startups measure the wrong things. We fix that.
YMWT (You're Measuring Wrong Things) helps founders and teams discover their North Star Metric — the single metric that best captures the core value your product delivers to customers.
The problem we solve
Most startups track too many metrics. They build dashboards with 30+ KPIs, generate weekly reports no one reads, and make decisions based on vanity metrics that look good but don't drive growth.
The result? Teams pull in different directions. Product builds features that don't move the needle. Marketing optimizes for clicks instead of conversions. Leadership can't tell if the company is actually growing or just getting bigger.
YMWT changes that. Our guided framework helps you identify the one metric that truly predicts your business success — your North Star Metric. Then it helps you align your entire team around it.
Our approach
We believe in simplicity, speed, and proven frameworks.
Clarity Over Complexity
One metric that matters beats 50 that don't. We help you cut through the noise.
Speed to Insight
15 minutes to your North Star. Not weeks of consulting or months of analysis paralysis.
Framework-Driven
Built on proven frameworks from the fastest-growing companies. No guesswork.
Team Alignment
When everyone measures the same thing, everyone moves in the same direction.
How YMWT works
Answer 4 questions
Our guided framework asks you four focused questions about your business model, customer value, and growth drivers.
Get your North Star
YMWT identifies your North Star Metric and 3-5 supporting KPIs tailored to your specific business.
Align your team
Share your North Star across your organization. Track progress, set targets, and make data-driven decisions together.
Ready to measure what matters?
Join thousands of startup founders who found their North Star with YMWT.